Austing Pickle Ranch Social Media & Email
Austin Pickle Ranch launched in the midst of the sport’s boom in Texas and wanted to become known as THE place to play, and fast. I worked with their marketing team to create monthly social media content, send consistent emails, and set up key email automations where relevant. Our focus was on growth (especially via Instgram) and overall sentiment.
RESULTS
37% YoY increase in reach per post on IG
>1 million annual social impressions, including 54% increase in video views
Average of 48% annual email open rate and 2.5% CToR across 981.1k total emails sent
42% YoY subscription list growth to nearly 60,000 contacts
TACTICS INCLUDED
Collaborating with a videographer for social videos and photos that resonated with a wider audience
Strategic email update schedule covering multiple interest points
Keeping content friendly and familiar, not overly promotional
