https://www.katelintiernan.com/home daily 1.0 2025-11-21 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/d9dc9c45-3390-46e5-9e69-02cbd731fae3/unsplash-image-MNd-Rka1o0Q.jpg Home - Marketing Operations From my earliest internships to today, I’ve always had a “fix-it” drive. Got an organizational knot? Let me untangle it. Facing a mess of information that needs to be organized and distributed? Sounds like a great late-night spreadsheet fest (I’m serious). Need to figure out the right project management tool because you are mired in version-control chaos? Oh boy, do I have ideas for you. This all came to prepare me for the fantastic adventure of becoming the Managing Director of Sculpt in 2018 where I was able to really dig in at every level of the organization for serious growth, including: Growing revenue by 2.5x (and profit by 750%) Building and scaling an extended freelance team from 0 to 20 Acting functionally as the Head of Client Services, serving as a manager to 8 full-time team members Setting and managing agency budgets and finances This set me up for success in launching my own business, The Fix Collective, in 2022. Learn more about it here. https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/af6e86ba-fe77-427f-b4b6-700595932fda/unsplash-image-60GsdOMRFGc.jpg Home - Digital Marketing I’ve been digital-focused since day one. My passion is social media, but I’ve dabbled in it all, from webinars and websites to influencers and inbound lead scoring. As far as I’m concerned, why bother spending marketing $$$ on something you can’t measure? Some of my career highlights include: Managing 72% of agency’s monthly recurring revenue across 7 clients 400% Instagram growth in a single year (Simply Organic) 231% email subscription list growth in 45 days Generating average email opens & click through rate >34% Developing and maintaining >100 influencer relationships Designing, writing, and sending 35 weekly emails to lists >50k contacts https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/d5c3c0d8-7121-45d2-925c-4110111eacee/unsplash-image-T0d3UdwPkr0.jpg Home - Strategy One of the best things about social media and digital marketing is that there is always something new to test or try. As such, the strategy is always evolving to meet the newest needs of both the platform and how your audience interacts with it. I ground my strategic insights in remembering that at the end of the day we are talking to people. It’s people who buy from us, not companies. A few of my favorite strategic projects include: Simply Organic “Organic Moments” campaign, which generated nearly 200,000 sessions and a notable increase in YoY product revenue Blend ad creative strategy with thousands of individual ad creative generating >$3 CPC Cuties and Mighties social branding increasing mentions by 277% and 611% respectively https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/2d09dbc9-d863-4d6a-9320-dfc7ab9ad3a0/download+%283%29.png Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/962031ad-9fff-44a2-bebe-f6abb4caad7b/download+%282%29.png Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/5da437fb-3a4d-458b-a5c4-3b88eb9ecd73/aura-cacia-vector-logo.png Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/0a4a1875-737e-4816-b29b-fa5723b3b0dc/1280_wSYkf6BCeC30.jpeg Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/85cfd4e5-a7ee-40ea-8b62-6efc5e180dac/Cuties+Logo.png Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/b80f0c0b-549d-426a-acd4-39a2c9dc0add/Mighties_Logo_Final.png Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/c762347e-9343-4187-86e5-0bc78f3c1d3e/simply-organic-vector-logo.png Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/f5290090-4510-4dad-9e65-0d0d6b8723e0/portwest-logo-oj.png Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/36c476fa-0e71-426a-a8d3-2073ab7fe74c/1200px-NetScout_logo.svg.png Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/f9316784-a9b9-4516-b6b6-467e42946c54/1280px-Pearson_logo.svg.png Home https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/bc45c53d-e6ad-491c-a3f6-7973e2e378e4/AdobeExperienceCloud_logo_01.png Home https://www.katelintiernan.com/about daily 0.75 2025-11-21 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/173d2e4d-9ad6-4c40-8b02-b2385e88acda/210819-WJA-Tiernan-PT-001+%282%29.jpg About https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/c5f583ec-6627-4166-ad10-abeadf63211d/Screen+Shot+2022-01-22+at+2.24.25+PM.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.katelintiernan.com/resume daily 0.75 2025-11-21 https://www.katelintiernan.com/portfolio-1 daily 0.75 2025-11-21 https://www.katelintiernan.com/portfolio-1/clickatell-social-advertising monthly 0.5 2025-11-21 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/afeaa477-d653-4f0d-a159-b6090e3ec9f2/clickatell.png https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/0384d07f-f91b-4f8d-9c45-a0ceab5ed688/Screenshot+2024-04-11+at+1.05.10%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/8ca186c1-9005-45c2-b89a-a4d51cfb0042/2023_Clickatell_Q4_Airlines.png Portfolio 1 - Clickatell Social Advertising https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/7566a5f9-1970-4ac2-b962-e7a76099e9d4/2023_ClickatellQ4_HospitalityAds.png Portfolio 1 - Clickatell Social Advertising https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/534a6055-2569-42fa-8c1f-7ca08ed6d562/Copy+of+2023_ClickatellQ4_RetailAds.png Portfolio 1 - Clickatell Social Advertising https://www.katelintiernan.com/portfolio-1/austin-pickle-ranch-social-email monthly 0.5 2025-11-21 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/2f941e04-dfaf-483b-b133-6dd432a6185c/Austin+Pickle+Ranch+Social+Media+%26+Email+Markeintg https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/403f06b7-5ae9-426a-8ed0-18859a7e0975/Screenshot+2025-11-21+at+3.23.55%E2%80%AFPM.png Portfolio 1 - Austin Pickle Ranch Social Media & Email Marketing https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/7b5e60a5-61ed-492e-b64e-7c1fc733879b/Screenshot+2025-11-21+at+3.23.09%E2%80%AFPM.png Portfolio 1 - Austin Pickle Ranch Social Media & Email Marketing https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/d5bc2f0a-542c-4ad5-b1ea-d9938e594bbd/Screenshot+2025-11-21+at+3.25.44%E2%80%AFPM.png Portfolio 1 - Austin Pickle Ranch Social Media & Email Marketing https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/7e39cddf-b63b-4a42-89f5-0cf9fcdac528/Screenshot+2025-11-21+at+3.27.20%E2%80%AFPM.png Portfolio 1 - Austin Pickle Ranch Social Media & Email Marketing https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/57c351f7-65a3-4bb1-bbeb-5d9f2b780876/Screenshot+2025-11-21+at+3.28.18%E2%80%AFPM.png Portfolio 1 - Austin Pickle Ranch Social Media & Email Marketing https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/7fd9d663-3f8d-4216-88ec-d0927771f2c0/Screenshot+2025-11-21+at+3.27.58%E2%80%AFPM.png Portfolio 1 - Austin Pickle Ranch Social Media & Email Marketing https://www.katelintiernan.com/portfolio-1/spice-right-launch monthly 0.5 2022-01-22 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/7b118c8b-ba03-401a-b049-43808f2fa675/Screen+Shot+2022-01-22+at+12.16.58+PM.jpg Portfolio 1 - #SpiceRight Product Launch - #SpiceRight Product Launch & Influencer Activation https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/5947519d-b9f2-45c0-bc77-e03679fbce7f/launch.png Portfolio 1 - #SpiceRight Product Launch We are so excited to be launching our Spice Right Everyday Blends! Learn about them via the link in our profile. Stay tuned for great tips and recipes — we teamed up with a few amazing bloggers to help inspire you to take your food to the next level! #SpiceRight #spiceblend #spicy #organic #organiceats #eeeats #yum #whatsfordinner #instayum #cleaneating #recipe #mealideas https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642877656621-5H4KWNHHF8A67F2H8TJJ/Screen%2BShot%2B2022-01-22%2Bat%2B12.52.17%2BPM.jpg Portfolio 1 - #SpiceRight Product Launch https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642877880056-Q86SJH44LFKN9S3A6AIL/kalechips.jpg Portfolio 1 - #SpiceRight Product Launch Get the crunch you've been craving — with a kick. Try @thehealthymaven's tip and make these simple Pepper and More Kale Chips. Find more #SpiceRight inspiration via the link in our profile. #kale #kaleyeah #kalechips #spices #organic #snacktime #snacks #instayum #crunchy #foodie #eeeats #spicedright https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642877640564-5VWL53F716WXKTCS7S1R/Screen%2BShot%2B2022-01-22%2Bat%2B12.52.45%2BPM.jpg Portfolio 1 - #SpiceRight Product Launch https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/44abeb0c-9928-42a0-9c23-719f3154b2e8/Zoodles.png Portfolio 1 - #SpiceRight Product Launch Time to get your zoodle on! Join the #zoodle craze with this flavorful recipe topped off with a zesty roasted red pepper sauce. (link in profile). #instayum #SpiceRight #OrganicMoments #organic #spiralized #spiralizer #redpeper #zesty #spicy #glutenfree #vegetarain #zucchini #whatsfordinner #instayum #organiceats #setthetable #veggies #vegetables https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642877675375-PDEL8Y65TV541U8HK0LN/Screen%2BShot%2B2022-01-22%2Bat%2B12.52.07%2BPM.jpg Portfolio 1 - #SpiceRight Product Launch https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642877693739-91ND72X6FT1UAOF5NMWV/Screen%2BShot%2B2022-01-22%2Bat%2B12.51.47%2BPM.jpg Portfolio 1 - #SpiceRight Product Launch https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/f0b7e2c2-cbc3-49c6-9dd0-8a509d7ea595/bloodymary.png Portfolio 1 - #SpiceRight Product Launch https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642877841454-PFVSF1FXWYQU3QJ9GUGF/Screen%2BShot%2B2022-01-22%2Bat%2B12.56.45%2BPM.jpg Portfolio 1 - #SpiceRight Product Launch https://www.katelintiernan.com/portfolio-1/organic-moments-campaign monthly 0.5 2022-01-22 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/93cb0bc2-fcb8-458f-a0ff-947d151aa530/OrganicMomentsProject.jpg Portfolio 1 - Organic Moments Holiday Campaign - Organic Moments Holiday Campaign https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642880000063-VAG9QPZFMLNFOJ7YE63J/OrganicMomentsProject.jpg Portfolio 1 - Organic Moments Holiday Campaign https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642880064060-2C3P4QFVM5YOCIKPLA7Q/OrganicMomentsProject%2Bcopy%2B2.jpg Portfolio 1 - Organic Moments Holiday Campaign https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642880083572-8I4S0638BFC8IILE5TT2/OrganicMomentsProject%2Bcopy.jpg Portfolio 1 - Organic Moments Holiday Campaign https://www.katelintiernan.com/portfolio-1/blend-social-advertising monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/962031ad-9fff-44a2-bebe-f6abb4caad7b/download+%282%29.png Portfolio 1 - Blend Social Advertising - Blend Digial Ad Creative BLEND SOCIAL ADVERTISING https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642880964436-FHUEPB95T4X9YI8ZQCI2/Screen%2BShot%2B2022-01-13%2Bat%2B10.06.17%2BPM.jpg Portfolio 1 - Blend Social Advertising https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1642880935789-VZHYT1VVSQSNMAO7RVEG/Screen%2BShot%2B2022-01-13%2Bat%2B10.08.12%2BPM.jpg Portfolio 1 - Blend Social Advertising https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/012e83bd-712b-4017-bb5d-07b4ab5a66ec/93_Blend_Forrester_1-1-1200x1200.jpg Portfolio 1 - Blend Social Advertising https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/3a4c160d-1d5b-4de1-b646-817a836f8522/20_Blend_PainPoints_Grow_1080x1080_v3.jpg Portfolio 1 - Blend Social Advertising https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/837594fa-1ca2-4ac1-9ee3-5ba120aef932/24_Blend_PainPoints2_Scorecard_1080x1080_v2+%281%29.jpg Portfolio 1 - Blend Social Advertising https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/6418fc70-823d-4489-9b0f-99dc2e280065/20_Blend_PainPoints_5Components_1080x1080_v4-01+%281%29.jpg Portfolio 1 - Blend Social Advertising https://www.katelintiernan.com/portfolio-1/pearson-students-instagram monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/28b0e965-3f6f-4bfe-b7b7-d11e9e573701/Screen+Shot+2022-01-31+at+7.04.06+PM.jpg Portfolio 1 - Pearson Students Instagram - Pearson Students Instagram https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1643678700846-SYAVQVPNAQUWJWOJZGGY/Screen%2BShot%2B2022-01-31%2Bat%2B7.03.33%2BPM.jpg Portfolio 1 - Pearson Students Instagram https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/c9ad15b0-138f-409b-85b4-0d35761872df/20190730_Pearson-Students_Giveaway-Images_IG+1.jpg Portfolio 1 - Pearson Students Instagram https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1643678688005-1FZF32QW2WLJL0WUBNE1/Screen%2BShot%2B2022-01-31%2Bat%2B7.18.48%2BPM.jpg Portfolio 1 - Pearson Students Instagram https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1643678713289-9NT7BUAZOAU39XZCHP33/Screen%2BShot%2B2022-01-31%2Bat%2B7.16.06%2BPM.jpg Portfolio 1 - Pearson Students Instagram https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1643678753319-B16EKE0KOQDLAK8R8DJT/Screen%2BShot%2B2022-01-31%2Bat%2B7.22.10%2BPM.jpg Portfolio 1 - Pearson Students Instagram https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1643678736428-CH7XPNBDQSA4R4DGEUQ0/Screen%2BShot%2B2022-01-31%2Bat%2B7.18.45%2BPM.jpg Portfolio 1 - Pearson Students Instagram https://www.katelintiernan.com/portfolio-1/netscout-social-media monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/88e807fc-b660-4023-8005-df3633344f83/1200px-NetScout_logo.svg.jpg Portfolio 1 - NETSCOUT Social Media - Blend Digial Ad Creative NETSCOUT Social Media Content https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/0994abb5-2af6-42d7-858a-e4e8e4f9b8e2/146_Netscout_CyberSecurity_03-02.jpg Portfolio 1 - NETSCOUT Social Media https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/60363b21-5668-4397-86f3-01684501970b/118_Netscout_IDC_04_Light-1200x1200.jpg Portfolio 1 - NETSCOUT Social Media https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/f249c7be-b3f7-4b19-8cd7-76582c21ee5c/156_Netscout_ThreatReport_November_08-02.jpg Portfolio 1 - NETSCOUT Social Media https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/bc728b9b-e332-42ec-be51-f96e42f20523/177_Netscout_ThreatReport_B4_08_v2-1200x1200.jpg Portfolio 1 - NETSCOUT Social Media https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/fcf0531c-f860-41c7-8484-328c7a79093e/140_Netscout_ThreatReport_02-04.jpg Portfolio 1 - NETSCOUT Social Media https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/6ae5690d-2460-4941-873d-4b59ba0550d0/166_Netscout_Security_B2_03-02.jpg Portfolio 1 - NETSCOUT Social Media https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/6ea69c0d-f018-4a60-82b9-fcf3fbc91b84/151_Netscout_SmartEdge_03_1200x1200.png Portfolio 1 - NETSCOUT Social Media https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/022c868b-0fc6-414d-a322-fb943e4e5ce0/156_Netscout_ThreatReport_November_04-02.jpg Portfolio 1 - NETSCOUT Social Media https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/0fdc762d-1741-458e-b2b0-af9e8bb6bf67/146_Netscout_CyberSecurity_Week4-02.jpg Portfolio 1 - NETSCOUT Social Media https://www.katelintiernan.com/portfolio-1/mlp-hubspot-management monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/462fbbb6-715b-4377-9a99-09d8afee58fb/Hubspot+Management+%26+Content+Creation+%281%29.png Portfolio 1 - MLP HubSpot Management - Blend Digial Ad Creative https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/28cda5e8-3049-45cf-b63a-e8e57cd88262/Screen+Shot+2023-01-06+at+3.46.30+PM.png Portfolio 1 - MLP HubSpot Management https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/926a4f25-1c17-4e0c-bfae-af4e5d6a5295/Screen+Shot+2023-01-06+at+3.44.02+PM.png Portfolio 1 - MLP HubSpot Management https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/a31a316a-8c2b-4938-86da-a3580553d158/Screen+Shot+2023-01-06+at+3.43.24+PM.png Portfolio 1 - MLP HubSpot Management https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/70f7c6a3-4496-4718-a2aa-e7e4b5c35d56/Screen+Shot+2023-01-06+at+3.53.16+PM.png Portfolio 1 - MLP HubSpot Management https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1673043936872-WSIK94BD3OWYTTSY3B3I/Screen%2BShot%2B2023-01-06%2Bat%2B3.54.26%2BPM.jpg Portfolio 1 - MLP HubSpot Management https://www.katelintiernan.com/portfolio-1/upc-social-email-management monthly 0.5 2023-01-09 https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/1448de55-e437-4d86-9573-28199e44fe85/2022_July_LinkedInCoverPhotos+.png Portfolio 1 - United Pet Care Social Media & Email Management - Blend Digial Ad Creative https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/cc1a571b-3374-43e9-b7c7-8a73f5020390/Screen+Shot+2023-01-09+at+10.48.26+AM.png Portfolio 1 - United Pet Care Social Media & Email Management https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/49f4e2e2-3aba-470d-9678-600458305bee/Screen+Shot+2023-01-09+at+10.49.43+AM.png Portfolio 1 - United Pet Care Social Media & Email Management https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/ed917ba3-909e-440c-a264-fccf327b1748/Screen+Shot+2023-01-09+at+10.48.45+AM.png Portfolio 1 - United Pet Care Social Media & Email Management https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/352acc28-e170-4a71-af95-702e642b05c7/Screen+Shot+2023-01-09+at+10.48.05+AM.png Portfolio 1 - United Pet Care Social Media & Email Management https://images.squarespace-cdn.com/content/v1/61d4a84cc45e384a23c2463a/c3a39965-500d-4408-a2b6-d4912c7bdb60/Screen+Shot+2023-01-09+at+10.53.36+AM.png Portfolio 1 - United Pet Care Social Media & Email Management